New £4 million Wales tourism campaign

New £4 million Wales tourism campaignBy Phil Davies

Image via ShutterstockMusic from singer Cerys Matthews features in a new £4 million TV advert and campaign aimed at boosting tourism in Wales.

The advert will be launched on St David’s Day – March 1 – as part of Wales Tourism Week and will be shown across the UK and Ireland.

It advises visitors to “pack an open mind, a sense of adventure, and an appetite for discovery”.

Wales’s economy minister Edwina Hart said the promotion, featuring castles, beaches and dolphins, would tackle misconceptions about Wales.

The advert, which was funded by the European Regional Development Fund, features mountain bike track BikePark Wales in Merthyr Tydfil, Caernarfon Castle (pictured), St Davids Bishop’s Palace, Abersoch Beach and dolphins at Cardigan Bay.

It was directed by Marc Evans, who worked on Welsh detective series Hinterland.

Hart said the campaign was part of the Welsh government’s commitment to tourism, which generates £5 billion a year to the Welsh economy.

“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors,” she told the BBC.

“Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”

Sourced from Travel Weekly

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