California hails ‘staggering’ YouTube campaign

California hails 'staggering' YouTube campaign

Tourism bosses in California have hailed the success of a social media campaign which included a 24-hour YouTube takeover.

Speaking at the IPW conference in Chicago, Visit California chief executive Caroline Beteta said the state’s Dream 365 campaign had achieved “staggering results” with impact beyond the English-speaking markets at which it was targeted.

Beteta said the campaign’s constantly updated YouTube content had received 678,000 views and more than 3,000 interactions since its launch on February 28.

And she said the success of the campaign meant that increased digital activity would underpin all further Visit California broadcast marketing activity and brand campaigns.

She said: “The digital sphere has given us the ability to deliver very specific messages underpinning our core brand messages.”

Visitors to California generated $112.8 billion of spending in 2013, and the state is forecasting that figure will rise to $119 billion in 2014.

Sourced from Travel Weekly

Advertisements


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s