Red Sea Holidays is launching its first television advertising campaign in conjunction with the Egypt Tourism Authority in June.
The Egypt specialist will run the campaign across ITV1 Granada and Central TV regions and will roll it out further if the campaign proves effective.
It will target those still making decisions over where to go both for the summer holiday season and October half term.
Red Sea Holidays director Jason Hilton said: “We think the time is right to further support agents by reaching bigger audiences with the message what a fantastic holiday destination the Red Sea is.
“Egypt remains well priced, great quality and guaranteed sunshine, once people have been they tend to go back again and again.”
Tourism authority director Omayma El Husseini added: “We’re delighted to join forces with Red Sea Holidays and reinvigorate Egypt’s tourism industry; from the Red Sea resorts to the Nile and its magnificent temples, Egypt is open for business.”
Sourced from TTG Digital