Thomas Cook launches family-focused late booking campaign

Thomas Cook launches family-focused late booking campaign

A multi-channel summer late booking promotion aimed at families is being introduced by Thomas Cook from Friday (July 11).

An £899 lead-in for a family of four self catering in Majorca for a week in August, free in-flight meals for children, and complementary kids clubs at selected hotels for bookings made by July 25 all feature in the ‘We Love… Families’ campaign.

The offers will be available through Thomas Cook agencies and online.

The ‘We Love…’ campaign is set to continue over the remainder of the summer season with a focus on the different types of holiday experiences the company specialises in.

UK and Ireland product and yield director, Uli Speri, said: “The main priority for parents travelling with us is to spend quality time together while enjoying a great and affordable holiday abroad.

“’We Love…’ will bring the wide range of great holiday experiences customers can still book this summer to life, whether that be visitors to our website or our retail stores.

“The lead-in price of £899 for a family of four highlights the fantastic value and affordability customers have come to expect from Thomas Cook. With a range of safe, quality assured and exclusive family experiences still available this summer, there’s never been a better time to book a great late break.”

Sourced from Travel Weekly

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